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Equip your leaders to succeed in any communication situation.

Announce a transformation project. Present business reports. Dine with the board.

Deliver an internal keynote. Speak at an industry event.

Collaborate across cultures.

Remain credible in high-stakes conversations.

Evolve your leaders now.

Why Your Brain Loves Good Storytelling

  • Writer: Matthew East
    Matthew East
  • May 13, 2024
  • 1 min read

Updated: Feb 19

A little of what inspires us... | Paul J. Zak | HBR | The Harvard Business Review article "Why Your Brain Loves Good Storytelling" by Paul J. Zak delves into the neuroscience behind why stories captivate us, focusing on how narratives trigger emotional and cognitive responses that foster connection, empathy, and action.

Why this resonates with us?

The article highlights how stories trigger the release of oxytocin, fostering empathy and cooperation. For us, this reinforces why storytelling is so powerful in leadership communication. It shows how emotional, character-driven stories create lasting connections and make messages more memorable. This aligns with our focus on equipping leaders to not just inform but inspire, ensuring their communication resonates deeply with their audience.







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